Bombay sapphire is a brand of gin that was first launched in 1986 by english wine merchant idv in 1997 diageo sold the brand to bacardi.
Logo bombay sapphire gin label.
Adding a shot of augmented reality to bombay sapphire gin bottles.
Every drop contains 10 hand selected botanicals from exotic locations around the world.
For this campaign we teamed up with shazam and bombay sapphire to create a unique ar experience for bombay sapphire customers using the bottle label as the activation point.
Our world famous gin in its distinctive blue bottle.
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Bombay sapphire served over cubed ice in a traditional copper mule mug charged with spicy ginger beer and finished with freshly squeezed lime adding balance to the serve.
Augmented reality has so many great applications in the packaging and consumer goods space.
Its name originates from the popularity of gin in india during the british raj and sapphire refers to the violet blue star of bombay which was mined from sri lanka and is now on display at the smithsonian institution.